Trash Free Potomac Watershed
Alice Ferguson Foundation - Non-Profit - trashfree.org
AFF's Trash Free Potomac Watershed Initiative seeks a Trash Free Potomac by 2013. A public education campaign is in-development to grab the attention of litterers and inspire them to change their behavior. Social marketing indicates that admitted litters of all ages and demographics respond to concerns about health, protecting their children, and cleanliness. Social marketing is essential to cost-effectively reaching the Potomac River Watershed's 6 million residents and important to the campaign's success, especially with teenage and young adult litters. The Initiative needs experts like Free Range to help create an anti-litter video capable of going viral.
AdminSimon A. Nurse
(Admin, Free Range Studios' Youtopia)
shared this idea
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Rick Keller
commented
A wonderful organization doing excellent work for the benefit of all
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ACWA
commented
yes, let's stopthe trash!
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CMA
commented
Yes!
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Anonymous
commented
A little more bending at the waist (waste) for everyone and we would have healtier folks and a cleaner environment.
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Bob Lewis
commented
We've been doing this for several years here at the mouth of the Potomac River. It's a great campaign that nets more than just a trash-free river. We use the clean up opportunity to connect people to the river itself and to increase knowledge of the relationship between humans and nature.
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MW
commented
Great idea!! :-)
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Anonymous
commented
This is great!
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NB
commented
A great cause that deserves a great idea like one that Free Range can provide! Good luck guys, you're my favorite non-profit!!!
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xm
commented
Good idea
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Doris Sharp
commented
Let's do it!
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Doris Sharp
commented
Let's do it!
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Rhonda Krafchin
commented
AFF can make it happen! Getting people to think about the trash floating around our neighborhoods, and maybe they'll start using fewer resources and putting trash and recycling where it belongs.
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Gary Knipling
commented
I have been helping with the shoreline cleanups for a number of years in southern Fairfax County. It is making a difference. Thanks for the initiative!
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Soapstone Steam Leader
commented
Thank you for working on a new littering campaign. It's really gotten out of hand and we need to rebuild a litter-free culture in DC!
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Sarah Milbourne
commented
I love the Alice Ferguson Foundation! They are top-notch and this initiative is awesome. Keep up the great work, AFF!
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Sarah Milbourne
commented
I love the Alice Ferguson Foundation! They are top-notch and this initiative is awesome. Keep up the great work, AFF!
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Jo
commented
Trash Free!
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Tony Okolo
commented
Great job!!! A Trash Free Potomac Initiative is very important for our environment.
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William Del Vecchio
commented
Will be a fantastic use of grant funds!
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Kenny Lewis
commented
On our way, but there's more to be done.