Grow with the Flow! Pee On Earth!
We need to show that diverting urine and using it to grow plants is a way for us to (1) conserve water by reducing flushing, and (2) recycling nutrients by directing our nitrogen to plans, and (3) save energy (by replacing mechanically derived urea fertilizer and by reducing wastewater treatment energy).
John 'Compost' Cossham commented
Many people are freaked out by the idea that urine can be better used in gardens than wasted into sewers to be cleaned up using loads of energy and resources.
A short video about this subject would help move us towards a more sustainable way of managing this resource.