The 80/20 Initiative
Open Data Registry - Hybrid - ipc.opendataregistry.com
George lives in a hut miles from the nearest road or freshwater, like billions of others who form the last mile of the global economy. Their produce flows through complex supply chains, but their stories do not. Nor do data about the ecological impacts of making products.
Now imagine "googling"your t-shirt. Not just what it is, but what's inside, how it's made, and how safe it is. Our Internet Product Codes enable this.
An animated video by Free Range can help communicate our 80/20 vision:
To make transparent the stories of 80% of products on Earth by 2020.
Sam Ulloa commented
It's important to me to know the make-up and history of products I buy. Great idea!! SJ
looking forward to reading the stories!
Dean Allemang commented
This is a cool idea for connecting sources of materials with their end users, connecting the stories all the way through, allowing for real accountability for every product we buy. It's also being done by a friend of mine - vote for it!