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The 80/20 Initiative

Open Data Registry - Hybrid - ipc.opendataregistry.com
http://www.opendataregistry.com/GeorgeOpiraStory

George lives in a hut miles from the nearest road or freshwater, like billions of others who form the last mile of the global economy. Their produce flows through complex supply chains, but their stories do not. Nor do data about the ecological impacts of making products.

Now imagine "googling"your t-shirt. Not just what it is, but what's inside, how it's made, and how safe it is. Our Internet Product Codes enable this.

An animated video by Free Range can help communicate our 80/20 vision:

To make transparent the stories of 80% of products on Earth by 2020.

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AdminSimon A. Nurse (Admin, Free Range Studios' Youtopia) shared this idea  ·  October 17, 2010  ·  Flag idea as inappropriate…  ·  Delete…  ·  Admin →

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  • Sam Ulloa commented  ·  October 26, 2010 23:43  ·  Flag as inappropriate  ·  Edit…  ·  Delete…

    Great idea!

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  • Anonymous commented  ·  October 25, 2010 20:56  ·  Flag as inappropriate  ·  Edit…  ·  Delete…

    It's important to me to know the make-up and history of products I buy. Great idea!! SJ

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  • kk commented  ·  October 21, 2010 17:08  ·  Flag as inappropriate  ·  Edit…  ·  Delete…

    looking forward to reading the stories!

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  • Dean Allemang commented  ·  October 19, 2010 15:37  ·  Flag as inappropriate  ·  Edit…  ·  Delete…

    This is a cool idea for connecting sources of materials with their end users, connecting the stories all the way through, allowing for real accountability for every product we buy. It's also being done by a friend of mine - vote for it!

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3 3 votes

Corporate Accountability

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