Sales and Funding Blitz for Sri Lankan Heirloom Rice
Rural Returns (Guarantee) Limited (Sri Lanka) and - Non-Profit - www.ruralreturns.org
By proving and driving the market for exotic Sri Lankan heirloom rice varietals, we are helping rural Sri Lankan smallholder farmers escape a poverty trap that even affects the few farmers who could otherwise grow modern paddy varieties profitably.
Driving the initial sales of our tasty, aromatic, colorful and nutritious heirloom rices, mostly red rices, is a make-or-break priority to prove that our model can help farmers break out of poverty and that we can harness market forces to create a fair and sustainable industry. Raising enough funds to reach self-sustaining sales levels is the other side of the coin.
AdminSimon A. Nurse
(Admin, Free Range Studios' Youtopia)
shared this idea
4 comments
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Jessi
commented
sounds like a great idea, but on further review, looks like genetically modified rice is being used. hope this isn't the case here.
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Pettus Randall
commented
Very excited for you guys!
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Gina Jorasch
commented
Awesome!
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Ashish Jhina
commented
Great idea!
